Website Terms & Conditions

Last updated: July 2026

1. Who We Are

Going Private UK is an independent editorial website providing general information and guidance on private healthcare, private medical insurance, life insurance and related topics in the United Kingdom. We are a publisher and information service. We are not an insurer, an insurance broker, a medical provider, or a financial adviser, and we do not provide regulated financial advice.

2. Use of the Website

You agree to use the Website only for lawful, personal and informational purposes. In particular, you agree that you will not:

• Use the Website in any way that breaches applicable UK law or regulation;
• Submit false, inaccurate or misleading information through any form on the Website;
• Attempt to gain unauthorised access to the Website, its servers, or any connected systems;
• Use automated systems (bots, scrapers, crawlers) to extract content or data except as permitted by our robots file or with our written consent;
• Interfere with or disrupt the Website’s operation or security.

3. Nature of Our Content

All content on the Website — including guides, comparisons, prices, hospital information and insurer information — is provided for general information only and on an “as is” basis. It does not constitute medical, financial, legal or insurance advice, and should not be relied upon as such.

Prices, waiting times, product features, hospital details and insurer information change frequently and are indicative only. We make reasonable efforts to keep information accurate and up to date, but we do not guarantee that any content is complete, current, accurate or suitable for your circumstances. You should always verify details directly with the relevant hospital, clinic, insurer or a suitably qualified professional before making any decision. For more, see our Disclaimer.

4. Intellectual Property

All content on the Website — including text, graphics, layout, logos, design and code — is owned by or licensed to Going Private UK and is protected by copyright and other intellectual property laws. You may view, download and print pages for your own personal, non-commercial use only.

You may not reproduce, republish, copy, distribute, sell or otherwise exploit any content from the Website without our prior written permission. Third-party trademarks and brand names (such as insurer or hospital names and logos) remain the property of their respective owners and are used for identification and informational purposes only; their use does not imply any affiliation or endorsement.

5. Quote Requests & Referral Partners

Some pages on the Website include forms that let you request insurance quotes or further information. These requests are fulfilled by third-party partners, which may include FCA-authorised insurance brokers.

When you submit a quote request or enquiry form:

• You are asking to be contacted about the product or service you have enquired about;
• Your details (such as name, contact details and the information you provide in the form) may be securely shared with one or more relevant partners so they can respond to your request;
• You consent to being contacted by an FCA-authorised broker or relevant partner by phone, email or other means you have provided, in relation to your enquiry;
• Any advice, quotation, policy or regulated service is provided by that partner — not by Going Private UK — and is subject to their terms, privacy policy and regulatory permissions.

You are never obliged to proceed with any quote, product or service, and you can ask a partner to stop contacting you at any time. We only share your information after you have chosen to submit a request. For full detail on how your data is handled, see our Privacy Policy.

6. How We Are Paid

The Website is free for you to use. We do not charge users for our content or for submitting a quote request. We fund the Website in the following ways:

• Referral and lead fees: when you submit a quote request or enquiry and we pass it to a partner, we may receive a referral fee or lead fee from that partner;
• Affiliate commission: some links on the Website are affiliate links, meaning we may earn a commission if you click through and take out a product or service;
• Advertising: we may display or feature partner content.

These arrangements never cost you anything extra, and being paid a fee does not affect the price you pay a partner. We aim to keep our editorial content independent and honest; however, you should be aware that commercial relationships exist and should carry out your own research before making a decision.

7. Third-Party Links

The Website contains links to third-party websites and services. These links are provided for convenience only. We do not control, and are not responsible for, the content, products, security or data-handling practices of any third-party website. Following a link is at your own risk, and any dealings you have with a third party are solely between you and that third party.

8. Limitation of Liability

To the fullest extent permitted by law, Going Private UK will not be liable for any loss or damage — whether direct, indirect, incidental or consequential — arising from:

• Your use of, or reliance on, any content on the Website;
• Any decision you make regarding healthcare, insurance or finance based on information found here;
• Any act, omission, product, service or advice of a third-party partner, insurer or broker;
• Any interruption, error or unavailability of the Website.

Nothing in these terms excludes or limits our liability where it would be unlawful to do so — including liability for death or personal injury caused by negligence, or for fraud. Nothing in these terms affects your statutory rights as a consumer.

9. Privacy & Your Data

We take your privacy seriously and handle personal data in accordance with UK data protection law (UK GDPR and the Data Protection Act 2018). Our Privacy Policy explains what data we collect, how it is used, who it may be shared with, the lawful basis for processing, how long we keep it, and your rights — including the right to access, correct or delete your data and to withdraw consent.

10. Changes to These Terms

We may update these Terms & Conditions from time to time to reflect changes in our services, the law or best practice. The “last updated” date at the top of this page shows when they were last revised. Your continued use of the Website after any change constitutes acceptance of the updated terms.

11. Governing Law

These Terms & Conditions are governed by the laws of England and Wales, and any dispute relating to them or to your use of the Website will be subject to the exclusive jurisdiction of the courts of England and Wales.

12. Contact Us